Raising water awareness is of prime importance, the aim being to educate the population on the prudent use of water resources. At the same time, water should be recognised as a precious natural treasure that takes the form of our beautiful rivers and lakes, which are an important source of recreation and subsistence. But water may also present hazards - therefore, raising awareness among the population on issues of "flood control", i.e. individual precautions - ranks high in priority. For many years now, the issues cited above have been brought to the attention of the public in numerous projects and campaigns, on different channels and for a host of different target groups. The most important projects include the youth platform "Generation Blue", the "Neptune Water Award", and the "Wasseraktiv" platform.