National data

Tourism is important to Austria's economy, contributing 8.8 % (in 2016) to its GDP. According to the Austrian Tourism Satellite Accounts, domestic and foreign guests spent over 40 billion euros in 2016. The added value of tourism (direct and indirect) accounts for more than 30 billion euros. Tourism contributes positively to the Austrian balance of payments.

5.8 % of all jobs (employees) are in the accommodation and gastronomy sector. Including the employment of leisure companies and facilities, every sixth job in Austria is provided by tourism.

The reasons for the positive development of the Austrian Tourism are diverse.

Austria features…

almost 64 500 accommodation establishments with more than 1.1 million beds.

  • 1 098 ropeway installations and ski-tows as well as 23 700 hectares of ski slopes (of which 60 % can be covered by artificial snow), generating a cash turnover of more than 1.3 billion euros, turn Austria - where every sixth skier day in the world takes place - into the skiing destination number one of Europe.
  • 695 mountain peaks higher than 3 000 m, 6 national parks, 48 nature parks, 629 mountain huts, 74 276 km hiking trails and 14 000 km cycling routes invite guests to not only active but also relaxing outdoor holidays. The Alps cover nearly two-thirds of Austria's surface.
  • 9 UNESCO world heritages and numerous UNESCO immaterial cultural heritages (such as the Christmas Carol "Silent Night", the High School of the Spanish Riding School and theViennese coffee house culture); more than 2 500 festivals and shows every year, stretching from small regional gatherings to world scale events; more than 15 550 plays and concerts per year attracting 5.9 million theatre lovers; 700 museums showing around 800 annual special exhibitions; and more than 37 700 protected monuments are part of the multifaceted cultural highlights of Austria.
  • 246 convention hotels, 99 universities and educational institutions, 80 convention and exhibition halls and numerous other special event locations, hosting more than 4 300 congresses, 8 500 conferences and 5 300 seminars, attracting more than 1.4 million MICE participants per year; Vienna is among the top five most important meeting cities worldwide.
  • more than 150 thermal/mineral springs, spas and countless recreational hotels and health resorts, generating more than 20 million overnights per year.

Where do Austria’s guests come from …

Every year Austria welcomes 41.5 million guests (with more than 28.1 million international tourists), who spend around 141 million overnights in our country. The three most important source markets Germany, Austria/domestic and the Netherlands, generate about 71 % of all overnights.

According to guest surveys, the main reasons for choosing Austria as holiday destination are the landscape/nature, the alpine winter and summer sports offer, the warm hospitality and high quality of food and drinks, the wide range of high-class hotels as well as accessibility.

… and where do they stay in Austria.

Most of the guests travel to Tyrol, followed by Salzburg and the capital city Vienna. Tourists stay on average 3.4 days, mainly in 5/4 stars hotels (41.4 %) and 3 stars accommodation (23.4 %).

74 % of the guests arrive to Austria by car followed by airplane (9 %) and train (8 %). Most of them are individual travellers (89 %) spending on average 125 euros in the summer and 152 euros in the winter season per day (around 30 % for accommodation, 27 % for food, nearly 17 % for transport).

City tourism is gaining importance: 15.8 % of all overnights were spent in Austria’s provincial capitals.

published at 03.08.2020, Kommunikation und Service (Abteilung Präs. 5)